Keys to Instagram Success

Hello and welcome back to my blog. I took a bit of a hiatus from blogging but boy was I ready to get back into it. I have some exciting things that I am working on and I can’t wait to continue to share things with you in this creative space of mine.

But the real reason you clicked on this blog post was to learn more about Instagram and hear some tips from me. To start, if you haven’t already, head over to follow me on instagram here.

Now let’s chat about Instagram and the algorithm. First things first, if there is one thing that I have learned about Instagram since joining is about the dreadful algorithm. However, I also remember watching a video about a year ago talking about how the algorithm isn’t actually a thing. Let me share my experience with you.

I have been on instagram for a while now. I didn’t start it with the intentions of monetizing it or even starting a blog. Over time I realized that I loved being able to inspire others & bring pretty photos to others feed’s with a curated aesthetic. What I have seen over the past few years when it comes to the IG algorithm is that it does in fact exist. So the question everyone wants to know is if this is something you should be worried about. Well to be honest I try not to pay attention to what the algorithm is doing – but let me be real with y’all when you spend hours preparing a photo and caption and then IG only shows it to maybe 10% of your following it can be discouraging. I believe that the less you worry about the algorithm and the more you work on curating your feed the better. Because the algorithm changes up and no one really knows how it changes, when it changes, and why it changes then studying it becomes overwhelming.

So the answer to that question would be to find your niche and to curate your feed to an aesthetic that you like.

Here are some tips thatI have found have helped me & that I want to share with all of you.

Make sure the photos that you are taking fit with your feed. I think it is important to curate your feed and have an aesthetic. This helps people to be able to see your photo and be able to pick your pictures out of a stack of photos. See it like a signature piece. Plus it keeps your feed cohesive.

Hashtags are another big one. Make sure that you are using different hashtags in your particular niche. Check out other people who are in your niche and see what hashtags they are using and start using some of them. I highly suggest using between 20 – 28 – this seems to be the sweet number for myself. I also strongly suggest using a variety of hashtags. What I mean by this is using some hashtags that have a larger number of posts under then and then some hashtags that do not have a ton of posts under them. This will help with exposure to your posts.

Engaging with others is another huge part of helping your photos get seen by more people. I have seen it first hand that many people scroll through Instagram and they may mentally like your picture but they do not physically like it. One thing that I do is go on other peoples photos and like and comment. I also engage on hashtags that I use in my photo. I think it is important to support each other in this way – because I know how long it takes to get your photos ready and I appreciate the effort it takes.

Consistency is key when it comes to IG. For myself I post Monday – Friday (or at least I try). I take the weekends off from posting to be able to take all my photos for the week, edit them, and spend time off of social media. I think taking a break weekly has been so refreshing for myself – but more on that later. Overall what I am trying to say is be consistent in showing up on your IG and in your stories (something I am working on).

Build friendships with other Instagramers in you niche and even outside of your niche. This is more of a personal preference. I have enjoyed getting to know people through this platform. By making friends it has taken the pressure off and you have a group of people who support you day in and day out. It has made such a difference for me. Especially on days when I want to throw the towel in and believe me there are those days – more often than I care to admit.

The last thing that I have found is to just be as real and authentic as you can be. I think it is important to show up as yourself. People are following you for you & your content. Remember that they are already following you because they liked what they saw. Keep showing up and being real. I think a good way to do this is through the captions in your photos. I think it takes a lot of pressure off of people to feel perfect when they see you being real and authentic when you are engaging with them. And just have fun with it.

Overall what I have learned is that while it is hard to not care about the algorithm it is important to try not to care about it because it is ever changing. I think it is important to know your why, the reasoning behind why you are doing what you are doing. Stay consistent, curate your feed, engage with other IG’ers, and be real and authentic.

⋒ Esther Brianna ⋒

3 thoughts on “Keys to Instagram Success

  1. Thanks for these tips Esther! I suck at Instagram, and am just learning to get a bit of traction on WordPress, and I can tell that some of these tips would work here as well. Would definitely give them a try soon.


    1. Thank you so much Stuart. I appreciate it. I agree that this could be used across a number of different platforms. Would love to hear how it goes for you!


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